Cookie Policy
Last Updated: May 7, 2026
1. Introduction
This Cookie Policy explains how Alpine Mortgage Services, LLC (“Alpine Mortgage,” “we,” “our,” or “us”) uses cookies and similar tracking technologies on alpinebanker.com (the “Site”), and the choices available to you. This Cookie Policy is part of, and incorporated into, our Privacy Policy.
2. What Are Cookies?
Cookies are small text files that a website places on your device when you visit. They allow the site to recognize your device and store information about your visit. We also use other tracking technologies that work similarly to cookies, including pixels, web beacons, tags, and local storage. We refer to all of these collectively as “cookies” in this Policy.
Cookies may be:
- First-party (set by us) or third-party (set by another company on our Site).
- Session cookies (deleted when you close your browser) or persistent cookies (remain on your device until they expire or you delete them).
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are required for the Site to function properly. They enable core features such as security, network management, and page navigation. You cannot opt out of these cookies, but you can disable them in your browser, although doing so may prevent the Site from working as intended.
3.2 Functional Cookies
These cookies allow the Site to remember choices you make (such as your state for mortgage rate display) and to provide enhanced features.
3.3 Analytics and Performance Cookies
These cookies help us understand how visitors use the Site by collecting information such as which pages are visited most often, how long visitors stay, and whether visitors encounter errors. We use this information to improve the Site. Analytics providers we use may include Google Analytics.
3.4 Advertising and Targeting Cookies
These cookies are used by us and our advertising partners to deliver advertisements more relevant to you, to limit the number of times you see an ad, and to measure the effectiveness of advertising campaigns. They may also be used to build a profile of your interests. Advertising partners we use may include Google Ads.
4. Specific Cookies on This Site
The categories of cookies most commonly set by the Site include:
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Google Analytics (third party) | Distinguishes unique users for analytics. | Analytics | 2 years |
| _gid | Google Analytics (third party) | Distinguishes users for analytics. | Analytics | 24 hours |
| _gcl_au | Google Ads (third party) | Conversion tracking and ad measurement. | Advertising | 3 months |
| wordpress_test_cookie | WordPress (first party) | Tests whether the browser accepts cookies. | Strictly Necessary | Session |
This list reflects the cookies most commonly set on the Site. The actual cookies set on your device may vary depending on the pages you visit and the features you use. We update this Policy as our use of cookies changes.
5. Your Choices
5.1 Browser Controls
Most browsers allow you to delete cookies and to control whether cookies are accepted. The Help menu of your browser will explain how. You can also browse in private or incognito mode, which limits the cookies stored on your device. Disabling cookies may prevent some features of the Site from working as intended.
5.2 Industry Opt-Outs
You can opt out of interest-based advertising from many advertising companies through:
- Digital Advertising Alliance: optout.aboutads.info
- Network Advertising Initiative: optout.networkadvertising.org
- European Interactive Digital Advertising Alliance: youronlinechoices.eu
- Google Ads personalization: adssettings.google.com
- On mobile devices, through your device’s advertising-identifier settings.
These opt-outs do not block all advertising; they prevent personalized advertising from participating companies.
5.3 Contacting Us
If you have questions about the cookies set on this Site, or if you would like to request that we limit our use of advertising or analytics cookies in connection with your visits, please contact us at [email protected] or by telephone at (201) 488-8809.
6. Do Not Track
Some browsers transmit “Do Not Track” signals. Because there is no industry-standard way to interpret these signals, we do not currently respond to them.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time. We will post the updated version on the Site and update the “Last Updated” date above.
8. Contact Us
Questions about this Cookie Policy may be directed to us at [email protected] or using the contact information in our Privacy Policy.